For our upcoming collaborative project, Music From The Films, we created a questionnaire with 10 questions and asked 173 people in total to get an idea of what prices we should have for tickets and programmes. We also used these to see what merchandise (for example, t-shirts or CDs) people would be most interested in buying on the night and when.

 

The first question was asking about the age of the participants – 5 are 15 or under (2.89%), 119 are 16-24 (68.75%) and 49 are over 25 (28.32%). From this, we can conclude that the majority of our audience will be young adults from ages 16-24 since more than 50% selected that option. From the second question on gender, we can also determine that the audience will be fairly mixed with 78 people who were asked being male (45.09%), 89 being female (51.45%) and only 6 being other (3.47%).

 

 

 

 

 

 

​

​

​

The next 2 questions asked were about the prices of tickets and programmes; for the tickets we had 3 options of £6, £8, and £10. 58 people (33.53%) said they were willing to pay £6, 79 (45.66%) said £8 and 36 (20.81%) said they would pay £10. This means almost half of the participants would be comfortable paying £8 for a ticket so I recommend we set the ticket prices (without the pre-show meal) at £8.

For programmes, we asked participants to choose between £3, £4, and £5. 97 chose £3 (56.07%), 44 said £4, and 32 said £5 (18.5%) – this shows that over half of all people asked (56.07%) would be willing to buy a programme for £3 so I recommend that we set the prices for programmes at £3 each.

 

 

 

 

 

 

 

 

​

For merchandise and refreshments/snacks, we asked each participant to pick however many options they wanted from a list of generic snacks and items. So, for merchandise: 77 people (43.93%) picked t-shirts, 30 (17.34%) chose mugs, 82 (47.4%) said they‘d buy CDs, 36 (20.81%) picked posters, 38 (21.97%) picked badges, 26 (15.03%) chose foam fingers, 44 (25.43%) chose key rings and 29 (16.76%) picked fridge magnets. From this, I suggest that we definitely sell t-shirts and CDs as both of these were above 40% - just less than half of all people asked would buy at least one of them. I also suggest that we sell posters and badges because even though both of these were only 20% or above, that would still be around 34 people purchasing these.

With refreshments/snacks, 76 people would buy water (43.93%), 32 (18.5%) wanted cordial, 74 (42.77%) would buy sweets, 52 (30.06%) picked popcorn, 40 (23.12%) picked tray bake/cake, 46 (26.59%) chose chocolate, 43 (24.86%) picked crisps, 47 (27.17%) would like hot dogs, 74 (42.77%) picked cans of pop and 48 (27.75%) would buy tea or coffee. With these results, I’d recommend definitely selling water, sweets, and cans of pop because these 3 all got over 40%; like with t-shirts and CDs, this means that just less than half of all people asked (so between 69 and 87 people) would buy at least one of them. I also think that we should sell popcorn because that was the next highest result with 30.06% of participants choosing that and chocolate, hot dogs and tea/coffee because each of these were picked by over a quarter of the participants.

 

 

 

 

 

 

 

 

 

​

​

 

​

​

We’re looking into having a pre-show meal for this gig on the Thursday night so the next question was about whether or not people would be interested in one – 56 (32.37%) said they would be while 118 (68.21%) said they wouldn’t; this shows that only around a third of all participants would have the pre-show meal so if we had one, not many people would have the meal – however this is okay because the maximum amount of people we could have for a pre-show meal is 40 so as long as over 20 people were interested, I think we could still offer the pre-show meal.

 

​

​

​

​

Question 8 was about when people would be most likely to buy merchandise – 53 people (30.64%) would buy it before the show, 32 (18.5%) would get it in the interval between sets and 88 (50.87%) would buy it after the show. I suggest we have the merch set out for after the show because that’s when half of the participants would buy it.

 

​

​

​

​

Question 9 asked the participants how much they’d pay for a CD with 3 tracks on - £2, £3, or £4. £3 got the most votes with 87 people (50.29%) choosing that while 38 (21.97%) people picked £2 and 48 (27.75%) chose £4. Due to this, I think that we should set the prices for CDs at £3 given that half of all people asked were willing to pay this.

 

 

 

​

​

The last question is about raffle tickets – 45 people (26.01%) said they wouldn’t buy raffle tickets while 128 (73.99%) said they would; from this, 52 of the 128 people that said yes (40.63%) would pay 50p for a strip of tickets while 76 (59.38%) would pay £1. From this, I suggest that we sell raffle tickets for £1 because over 70% of people asked would buy them and over half of them would be willing to spend £1 on a strip of tickets.